Mack Trucks
Built for the Future
Immersive Brand Experience / Brand Storytelling / Event Design / Content Strategy
The Challenge:
How do you celebrate the past while keeping an eye on the future?
Mack Trucks was coming up on a milestone anniversary. They wanted to celebrate their history by returning to where it all began. Brooklyn, NY. The problem? They wanted to celebrate their past without living in it.
Insight:
Legacies are always cool.
We created a theme that matched their vision.
We needed a them and style that perfectly balanced the Mack of the past with the look of the future.
We used trucks from different decades to speak to Mack’s role in building America.
We needed a them and style that perfectly balanced the Mack of the past with the look of the future.
The event built more than brand buzz.
It built back our reputation.
Results
At the Brooklyn Navy Yard, we crafted an immersive brand journey that honored Mack’s legacy while sharing where Mack was headed—connecting 1,200 dealers, customers, media, and industry leaders.
It created a powerful and consistent brand moment—a narrative anchored in history, innovation, and authority.