Jack Daniel’s Tennessee Honey
NBA Legends Camp
Shopper Activation / Social Sweepstakes / Celebrity Brand Ambassadors / Immersive Brand Experience Event
How does a legendary brand make a splash as the first official spirit of the NBA?
The Challenge:
As the first Official Spirit of the NBA, Jack Daniel’s wanted to give two fans and eight of their friends unprecedented access to the legends of both brands.
We delivered a shopper & social activation for an unprecedented event that paired two fan teams with two legends of the game: Robert Horry and Muggsy Boggues.
Legends are always cool.
Insight:
Shopper POS signage announced the contest details and drove customers to our custom microsite to enter.
Social
We concepted and created all event assets for the event experience including site designs, event itinerary, and the NBA legend experience.
Results
As a shopper / social activation, Jack Daniel’s received wide industry acclaim for announcing their new NBA partnership with such an unforgettable event.