Ultraterrain Product Launch
With Ryan Blaney
GOODYEAR
New Product Launch / Influencer Campaign / Online Video / Social
How can a NASCAR driver connect with an off-road audience?
The Challenge:
To launch their brand new on-road / off-road tire Goodyear asked us to partner with NASCAR driver Ryan Blaney and his team to get the word out.
Insight:
On the track or off the road, fans are fans wherever you go.
We portrayed him as a man outstanding in his field.
While Ryan was known as a master on the track, his love for off-roading ran deep.
We worked with Ryan his team to capture some muddin’ on his farm in Ohio and captured the scenes for his Instagram followers and across Goodyear’s channels.
We shared the fun behind the mud.
We drafted clips and content for his 132k followers.
Click on the images below to see the final posts.
Results
While using an on-track driver to promote off-road tires had it’s challenges, the final posts boasted millions of impressions and the highest engagement numbers on both Ryan’s and Discount Tires’ Instagram accounts.