Gentleman Jack Tennessee Whiskey
30 Years Forward
Internal Brand Video / Short Form Documentary / Editing / Product Strategy
The Challenge:
How do you make a 30-year old brand cool again?
To celebrate it’s 30th anniversary, the good people of Brown-Forman asked us to make Gentleman Jack cool again.
So we went straight to the source.
The result is a stunning blend of behind-the scenes insights, artistic inspirations and interviews that showcase exactly why the double-mellowed whiskey continues to stand the tastes of time.
Insight
To rediscover your original inspiration, return to the source.
Results
Premiering at an internal Brown-Forman 2018 internal sales retreat, the video spearheaded a renewed sales push for a product that had stalled within the previous years. The video reminded sales heads exactly where GJ sat in the portfolio and, as a result of the push, the brand saw a 9% growth in sales compared to the previous year.