Claire’s Boutique
Be the Most You
RFP Support / Brand Refresh / Brand Manifesto / Video
Claire’s Boutique wanted more than a new website.
They wanted a new vibe.
The Challenge:
When brands inspire, they become more than a purchase. They become a cultural destination.
Insight
When we pitched Claire’s Boutique to win their UX work in 2025, we saw it as an opportunity to reimagine what the Claire’s brand could be.
We envisioned a mobile-first destination; a place where style and culture inspired tweens and teens in a personalized and customizable way.
We saw a site where kids and parents could connect.
We created this video to help them envision exactly what that might look like. The CMO asked to watch it twice in the pitch.
We won the business.