Mack Trucks
Let Nothing Stop You
RFP Support / Pitch Video / Brand Manifesto
After a 17-year relationship with Mack Trucks, we were being put up for review.
The Challenge:
Insight:
When your brand is positioned to inspire, everyone is a customer.
We had to prove to our oldest client that we still had gas in the tank.
Yes, the RFP was complex and multifaceted.
Yes, the pitch deck was huge.
Yes, it required a late nights and cold pizza by all teams.
But afterwards, the client expressly said that it was our video that put us over the top.
Results
Pitching to retain the agency’s oldest client is never easy. It meant showing up with a clear vision of what their brand could be.
After beating out five other agencies in consideration, our client came back to us inspired to take on tomorrow.
The renewed relationship lead directly to our digital transformation work.