Brand Manifesto
Best Made Co.
The Challenge:
Best Made Company needed a compass check.
A few years after being sold to Duluth Trading Company, the folks at Best Made found themselves in a muddled portfolio of competing brands under one roof.
They needed to find the brand’s true North once again.
Insight
Memories are made by people in places that inspire and delight. The right products can transform those shared moments into something more.
We delivered a campaign manifesto that set the tone for their Fall/ Winter 22 line of apparel and hard goods.